turn growth uncertainty into A Growth Action Plan
Running a $5M+ revenue company and not sure what’s holding back growth, where to focus next, or what needs to change to reach the next stage? In two weeks, the Growth Diagnostic identifies your biggest growth constraints, ranks your best growth opportunities, and outlines what to do over the next 90 days via your customized Growth Action Plan.
See if the Growth Diagnostic is right for you 45-minute Growth Reset Call with Zac · No sales pitch
–Matt Whipple, Head of Growth, The Pour Over
If you’re thinking…
Growth problems rarely announce themselves. The Growth Diagnostic shows you what’s really slowing momentum, which opportunities are worth acting on, and what to do first.
See if the Growth Diagnostic is right for you 45-minute Growth Reset Call with Zac · No sales pitchhow it works
This is a simplified version. Your Growth Action Plan will have a long list of ranked opportunities with their own briefs. The best ones get turned into a 90-day, sequenced project plan. We can walk you through a full anonymized Growth Action Plan on your Growth Reset Call.
When they switched payment providers in March, the system went from chasing a declined card four times over two weeks to once over three days. They went from saving 31% of those customers to 6%. That is about 835 people a month who wanted to stay and left anyway. More than half of all cancellations are now people who never chose to cancel, and nobody on the team owns that number.
Frequency on the main prospecting audience is 4.2, up from 2.6 a year ago, and what it costs to reach them has climbed with it. 68% of last quarter’s spend went to four ads, all of them more than 5 months old. The symptom is content frequency, but the root cause is actually their testing process. For example, 12 outstanding tests last quarter weren’t even formally called.
New customers used to come back for a second order 44% of the time. Now it is 36%. It slipped a little every month for over a year, which is why nobody caught it. The dashboard shows one repeat rate for everybody, and that stayed flat, because subscribers kept ordering and hid what was happening to first-time buyers.
Nine percent of subscribers ship to a business address. They order 2.4 times the volume of a household subscriber and cancel at a third the rate. Put a workplace plan in front of the accounts already shipping to offices and watch the take rate.
The top six of a much longer ranked list, scored on impact, confidence and ease. Sequence is not the same as score: the retention fixes come first, because keeping more customers raises what you can afford to spend winning new ones.
| # | Opportunity | Area | Score | Known? |
|---|---|---|---|---|
| 1 | Go back to trying declined cards four times over two weeks | Technology | 8.6 | New |
| 2 | Offer a workplace plan to the accounts already shipping to offices | Plan | 8.1 | New |
| 3 | Fix the page where customers update their card, which fails 18% of the time | Technology | 7.7 | New |
| 4 | Call the 12 outstanding ad tests, and agree what finished means | Process | 7.2 | Known, unsized |
| 5 | Give one person ownership of failed payments, with a weekly report | People | 6.9 | New |
| 6 | Increase testing cadence to 24 ads a month once the process holds | Process | 6.4 | Known, unsized |
What to do first, what to hold, and what evidence would change the order.
“Not to overstate it, Zac completely transformed The Pour Over’s growth strategy: we began feeding a quality/value signal back to Meta, shifted optimization toward higher-quality leads, doubled click rate in comparable cohorts, and increased spend by 30% while improving LTV to CAC in the process.”
“Zac & 4th Quarter helped us cut through the noise, identify which growth opportunities actually mattered, what was getting in the way, and where to focus next. That clarity played an integral role in growing from $10 million to more than $300 million invested on the Roots platform.”
“4th Quarter is Fieldcrest Ventures’ secret weapon. They audit growth assumptions before I invest and serve as the plug-and-play growth operating partner once I invest, de-risking my investments and improving returns.”
See if the Growth Diagnostic is right for you 45-minute Growth Reset Call with Zac · No sales pitchthe secret sauce
The Growth Diagnostic starts at your Growth System: your plan, people, process, technology and timing. Then it drills into channels based on the constraints identified. You still get the channel-level analysis and optimizations, but you understand and have a plan for the root cause issues and the exponential opportunities that surface at the system level.
We built an AI harness that pulls your exports, maps the context, checks every claim against a second source, and flags numbers that are defined differently in different systems. It also helps surface insights and ideate, using what may be the world’s largest Growth library: 709 patterns across six libraries, including growth loops, up-to-date channel methodologies, and category creation stories. This enables us to leverage AI for what it’s uniquely qualified for, pattern recognition.
Your investment
- Best if…
- You want the private, highest-touch version of the Growth Diagnostic
- What you get
- Growth Action Plan + private 2-day executive working session
- Engagement style
- Private onsite engagement with two leadership working days
- Timeline
- 4 weeks
- Best for
- Enterprise or high-growth companies facing a high-stakes growth opportunity
- Guarantee
- At least $1 million in hidden growth opportunities, or your full fee back
- Availability
- Limited to one per quarter
- Best if…
- You want the fastest path to a clear growth plan
- What you get
- Growth Action Plan
- Engagement style
- Focused remote diagnostic built for speed
- Timeline
- 2 weeks
- Best for
- $5M+ companies that need a focused action plan
- Guarantee
- At least $1 million in hidden growth opportunities, or your full fee back
- Availability
- Limited to three per month
$1 million in hidden growth opportunities found, or your money back
Full refund if we fall short
If you don’t agree we found at least $1 million in hidden growth opportunities, your full fee comes back.
Fee credited if you continue
Hire us for the 90-day engagement and your full fee counts toward it.
Talk to a past client
Ask on your Growth Reset Call and we’ll connect you with a leader we’ve worked with.
Meet your growth guide
Hi, I’m Zac Litwack. I’ve managed over $100 million in ad spend and built audiences into the billions of pageviews and streams. I helped grow OutKick and sell it to Fox in 2021, and most recently I ran growth at Roots, helping it go from $10 million to over $300 million invested on the platform.
Even after operating growth functions for over 15 years, I still have blind spots. This is especially evident when I’m running the same company for a few years. You test your original hypotheses. Some work. You build playbooks around them, and you get caught iterating on the same playbooks over and over again. You have trouble seeing the proverbial “forest from the trees” as you get closer and closer to the data and your users.
That is not a personal failing. It is what happens to every growth system as the company outgrows it.
What got you to $10 million usually won’t get you to $50 million or $100 million. These inflection points stress test your growth system, and if it doesn’t have a solid foundation you’re going to falter. That may be what you’re feeling right now.
I’ve missed things in my own business that someone from the outside would have caught.
That’s why we created the Growth Diagnostic: when you combine fresh perspective and Growth expertise, with AI tools purpose built for Diagnostics, in 2 weeks we can transform your growth.
You may be wondering
If we both think it’s a fit, we sign an MSA and a mutual NDA, and agree on access permissions with your IT team. The work begins once payment is received and the Kickoff Call and access are complete. You own the full diagnosis and the Growth Action Plan. If you want help putting the plan to work, 4th Quarter can stay on for a 90-day engagement, and your full Diagnostic fee is credited toward it.
Where your data goes, in order:
Your data is not used to train public AI models. We also default to aggregated, anonymized, or redacted data wherever possible.
It depends on your growth model, but usually some mix of:
We do not need raw PII by default. No names, no emails, no phone numbers.
The main caveat is recorded sales calls. They are often the most useful input we get, because they show buyer language, objections, urgency, and the gap between content awareness and purchase intent.
We know call recordings can carry sensitive customer and prospect information. We can handle them however your policy requires: redacted transcripts, selected excerpts, or AI-generated summaries.
Most of the work sits with us once access is granted. Your team’s commitment is concentrated at the start and the end. A typical engagement asks for:
See if the Growth Diagnostic is right for you
Book a free 45-minute Growth Reset Call with Zac. Talk through where growth is stuck and leave with fresh growth ideas.
